Lyst is a social networking website that caters to fashion designers and the people who follow them. The site features thousands of popular clothing designers. Users can explore each and view their profile pages. Designer pages include names, followers, number of items and large images of their clothing and accessories. Filters allow users to narrow down the view by brand or items that are available right now. Additional filters let users choose a price range, type of clothing, color selections, sale items or custom filters using keywords. Users can also sign up to receive sale notifications when items by their favorite designers are reduced in price. The site also lets users browse by category, including designers, recently added, bloggers, who to follow and men’s and women’s clothing.
Lyst was launched in 2010 by Chris Morton, Sebastjan Trepca and Devin Hunt. The website was intended to provide unique curation for online shoppers. The website hasn’t been widely discussed on the web, but has accumulated a large collection of fashion designers and users to follow them. The site currently offers a wide range of fashion options, making it suitable for many different tastes. Users who prefer higher end clothing will find a number of designers to explore.
In July 2012, it was announced that Lyst had received a $5 million funding.
Lyst doesn’t offer anything brand new or cutting edge. The application utilizes many features that are found throughout many popular social networking and shopping websites. What makes the application appealing is the way it focuses on fashion and marries social networking with shopping. This is also not a terribly new concept, but one that gives internet users who love clothing and fashion design a place to congregate and discover new products.
Lyst welcomes users with a clean, clutter-free design that maintains a gently trendy feel throughout. A narrow black header creates a dramatic contrast against the lightly colored background. The site favors clear, color images of fashions and people wearing them. These are the visual focus of each section of the site, which works very well since many users come to Lyst to see new clothing and accessories. Users with social networking experience will feel right at home on Lyst.
New users can join the Lyst community by clicking the white “Sign Up” button in the upper, right hand corner of the homepage (inside the black header). A drop down box appears with a “New User?” link. Users can also click one of the blue Facebook or Twitter buttons found near the center of the homepage or the black “sign up with email” link below them. Those who choose the email route are asked to provide a username, email address, password and gender. The user is automatically logged in and can begin following fashion designers.
Lyst is available to all users at no cost. There are no subscription fees and the user doesn’t have to pay anything to find and follow fashion designers. Users can discover products for sale and make purchases online however this is not a requirement to maintain account access. Users can follow as many fashion designers as the like for free. This is right where the price should be. The site doesn’t offer anything that would convince users to pay for its services.
Lyst is ideal for anyone who loves fashion design. Users who are serious about the clothing they wear can follow their favorite designers and share products with others on popular social networks. The site makes shopping and sharing online easy. Users can also set up alerts to receive notifications when products go on sale. Filters allow users to refine product lists to better suit the user’s tastes, color preferences and budget.